Before we continue our look at the business side of Zollie Frank, let's take another look at his family life. I reported last week that Zollie married Elaine Spiesberger in 1935. Zollie and Elaine were blessed with four children: Charles Edwin, Laurie Ann, James Samuel and Nancy D. Frank. Ultimately all four of his children would end up working for Zollie Frank in one capacity or another.
As always, Zollie Frank's timing was excellent. Chrysler's days as a major player in the auto world were numbered - but Chevrolet in the 1950s was poised to become America's favorite automobile.
But what about that slogan "Z" Frank Before You Buy!! Here's what Z. Frank himself said about it, "I came up with that line. I wanted to be an institution, just like Marshall Field. Whenever I met somebody I told them I owned a Chevrolet dealership, and make sure to see me, Z. Frank, before they bought a car. I liked the way that sounded. And that line, it's sold me a lot of cars."
Here is a Z Frank ad from January of 1955 advertising the 1955 Chevrolets while really advertising "Z" Frank:
|657 Hibbard Road, Winnetka, Illinois|
|Zollie S. Frank|
"Z" Frank Before You Buy!! May he rest in peace.
UPDATE: Elaine Frank (Mrs. Z. Frank) died December 24, 2017. Here is her obituary:
Elaine Frank, née Spiesberger, 100. Beloved wife of the late Zollie; devoted mother of Laurie (late Paul) Lieberman, Jim (Karen) Frank, Nancy (Marty) Schechtman, Chuck (Debbie) Frank, and Sanford Elias; cherished grandmother of Lisa Lieberman (Morris) Barzilai, L. Frank (Alicia) Lieberman, Tricia (John Ferreira) Scobey, Penny (Tim) Jack, Jennifer (Richard) Rofé, Daniel Frank, Jordan (Laura) Frank, Keri (Hugh) Norley, Kenny (Stacy) Kaplan, Nicole (Adam) Friedman, Jana, Zach, and Melanie Frank; proud great-grandmother of 20; dear sister of the late Rita (late Armund) Schoen; caring aunt of many nieces and nephews. The family would like to thank all of Elaine's dedicated caregivers, especially Helina Slowikowska. Funeral service Friday, Dec. 29, 2017, 10 AM, at North Shore Congregation Israel, 1185 Sheridan Rd, Glencoe. Entombment private. In lieu of flowers, memorial contributions may be made to the JCC, www.jccchicago.org, or to the charity of your choice. For info: 847-256-5700.
Chicago Tribune - December 28, 2017.
May she rest in peace.