Before we continue our look at the business side of Zollie Frank, let's take another look at his family life. I reported last week that Zollie married Elaine Spiesberger in 1935. Zollie and Elaine were blessed with four children: Charles Edwin, Laurie Ann, James Samuel and Nancy D. Frank. Ultimately all four of his children would end up working for Zollie Frank in one capacity or another.
As always, Zollie Frank's timing was excellent. Chrysler's days as a major player in the auto world were numbered - but Chevrolet in the 1950s was poised to become America's favorite automobile.
But what about that slogan "Z" Frank Before You Buy!! Here's what Z. Frank himself said about it, "I came up with that line. I wanted to be an institution, just like Marshall Field. Whenever I met somebody I told them I owned a Chevrolet dealership, and make sure to see me, Z. Frank, before they bought a car. I liked the way that sounded. And that line, it's sold me a lot of cars."
Here is a Z Frank ad from January of 1955 advertising the 1955 Chevrolets while really advertising "Z" Frank:
|Zollie S. Frank|
"Z" Frank Before You Buy!! May he rest in peace.